Trade show exhibiting is among the most cost effective direct marketing equipment available to business today. But while some trade show exhibitors appear to always struck home runs any time they exhibit in trade shows, some other trade show participants apparently trade show displays regularly strike out. Why? In order to be a prosperous trade show exhibitor, one needs to bring traffic to their trade show presentation area. Unfortunately, many trade show exhibitors befuddle quantity and quality. A high volume of trade show booth traffic isn’t very useful if it isn’t quality traffic. The key to effectively promoting one’s business show booth is usually to focus about getting QUALIFIED POTENTIAL CUSTOMERS. You would like to bring individuals to your presentation area that have a need for your merchandise or service, which have the money in order to buy your product or service, and who possess the power to make or at the very least influence the acquiring decision at their own company. Usually, just about all of the guests at a trade show are not qualified prospects. Usually, in fact, most of the attendees are particularly not prospects in any way, and have simply no need for your product or services, or have no the money, or didn’t want to make or impact the purchasing decision in any situation. When promoting your own trade show sales space, remember to think QUALIFIED PROSPECTS! With this thought, let’s discuss three common trade show booth promotion faults.
MISTAKE #1) NOT REALLY PROMOTING ONE’S TRADE SHOW BOOTH IN ANY WAY
Many companies signal up to show at a industry show and and then leave it at that. They figure that they’ll sit in their particular booth and participants will just demonstrate up. Studies have demonstrated just the reverse. Many attendees make it to less than 50 percent of the industry show booths with a show. The very good news is of which most attendees will certainly make it to be able to the booths that they hear about inside advance make strategies to visit. The lesson to understand are these claims: if a person don’t promote your current booth, you may find yourself seated alone for a significant part of the show.
MISTAKE #2) HAVING A GENERAL RAFFLE OR EVEN DRAWING (THE FISHBOWL APPROACH)
A common trade show sales space promotion strategy is to have a raffle or giveaway. A person tell people to drop their company card inside a fishbowl and one blessed person will earn an IPOD or other such factor in late the show. The issue with this approach that the free items has nothing to be able to do with your own product or service. You may end up having a stack associated with business cards, but when you start cold phoning people you’ll discover that they merely wanted to succeed the IPOD, and they have no interest inside your company.
MISTAKE #3) HAVING AN SHOWMASTER
Another common error is to hire a magician or other entertainer to perform at your trade show booth. The issue with this method is that people may want to view the entertainer, not talk with an individual. And again, they’ll probably have no interest in your company. Even worse, an individual may end up having a wall of non-prospects blocking access to your booth for those people who are potential customers.